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SourceCon 2017 Keynote Series: Email, I love you.

Blake McCammon

This week the team at Proactive Talent Strategies is attending the 10th Anniversary of SourceCon in Austin, Texas. With a total of seven keynotes throughout the entire conference, we’ve decided to do a write-up on everyone in a series we’re calling Sourcing Secrets: Keynotes from SourceCon 2017.

Monday Evening Keynote

Keynote: Email, I love you. You're perfect! Now change
Speakers: Jim Stroud

For those that didn't fly in early enough to see Jim Stroud open up SourceCon Monday evening -- they missed out! Not only is Jim one of my favorites his opening keynote energized the entire room and was the perfect kickoff. In honor, we're going to do a rapid fire "lessons" learned sourced from Twitter. 

  • Emphasis on quality, personalized targeted emails versus quantity of templated emails

  • Jim's Tech Stack: SenderScore, MoveableInk, MixMax, Iterable, MailTrack, Hively

  • Email as an experience. Let the passive candidate schedule time

  • Sourcing needs to learn from marketing. A/B all emails.

  • Know your sender's reputation

  • Email sender score will be like credit score for marketers

  • Over 1/3 of the world will have an email address by 2019

  • How does this relate to the conference theme?

    Email is one of the most basic pieces of technology that sourcers used. 

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    Published on Sep 29, 2017
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