Uptake trains

Digital Marketing Manager

Chicago

Welcome to Uptake

Uptake is a Chicago-based predictive analytics SaaS platform provider that empowers major industry leaders to optimize performance, reduce asset failures and enhance safety. At Uptake, we combine our strengths—machine learning, analytics, data visualization and software development—with the expertise of our industrial partners. The result is enormous savings in development time and resources for Uptake’s partners and a proven industrial grade software platform that delivers value to partners and their end customers.

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This isn’t your average job, and Uptake’s not your average company. Together as a team of PhDs, engineers, MDs, lawyers, technologists, data scientists, designers and operators, we’ve pooled our experience leading technology startups, big data software giants and Fortune 500 companies. We build and deliver. We also dare to dream. Together, we tackle the hardest problems at the core of industry and infrastructure. 

What are you waiting for, start your application today!

 

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Digital Marketing Manager

Permanent | Chicago | IL | United States

Uptake is looking for a highly motivated, creative thinker with outstanding digital marketing and customer acquisition skills, including hands-on experience with optimization, display and search engine marketing (SEM). You will help strategize, implement and manage overall digital advertising, including organic search.  The right candidate will need to jump in to help drive traffic and awareness of the Uptake brand.  

The Digital Marketing Manager will assist in growing Uptake’s web presence, awareness and customer acquisition by planning, executing and optimizing our online marketing efforts and strategies.  This will include engaging in search engine optimization, search engine marketing, display marketing, web content, and other web marketing activities. This important role will include working cross functionally across marketing and communications teams and agencies. 

Responsibilities include:

●      Customer acquisition efforts across multiple channels.

●      Optimize existing channels and test new channels to drive y/y new customer growth.

●      Identify and recommend areas for growth, including via organic search, display, retargeting or other virtuous cyclical growth loops.

●      Brainstorm and develop relevant and high quality creative content designed to naturally attract links, grow organic traffic and drive awareness.

●      Work with the social media, CRM and content teams to distribute the content created, optimize website, blogs and drive relevant traffic.

●      Develop and implement tests at a rapid pace.

●      Help monitor brand mentions and reputation.

●      Collaboration on demand generation plans, programs, and campaigns.

 

Qualifications:

●      Bachelor’s degree in business, marketing, organizational development or related field, or equivalent experience.

●      8+ years of experience in a web marketing with content marketing responsibilities.

●      Excellent understanding of the search engine marketing industry, paid search, display and retargeting, and best practices across these channels.

●      Excellent copywriting skills and on-brand analysis

●      Detail-oriented and an excellent problem-solver. Can multi-task and juggle many simultaneous priorities.

●      Excellent project management skills and understanding of brand and content marketing best practices.

●      Experience with managing website and digital marketing programs is a must.

●      Experience with analytics programs, AdWords, PPC, SEO tools is key.

●      Knowledge of HTML and content management systems.

About Uptake

Talent

To address social or societal problems, we apply our genius in data science and engineering for the good of all.

Technology

Using predictive analytics and machine learning engineered for our clients, we make tools for trackable social change.

Change

We solve problems with real, effective data solutions that lead to more vibrant local, national and global communities.

Uptake is a Chicago-based predictive analytics SaaS platform provider that empowers major industry leaders to optimize performance, reduce asset failures and enhance safety. At Uptake, we combine our strengths—machine learning, analytics, data visualization and software development—with the expertise of our industrial partners. The result is enormous savings in development time and resources for Uptake’s partners and a proven industrial grade software platform that delivers value to partners and their end customers.

This isn’t your average job, and Uptake’s not your average company. Together as a team of PhDs, engineers, MDs, lawyers, technologists, data scientists, designers and operators, we’ve pooled our experience leading technology startups, big data software giants and Fortune 500 companies. We build and deliver. We also dare to dream. Together, we tackle the hardest problems at the core of industry and infrastructure.

Working with Uptake is different than working with a traditional software company. Uptake leverages its strategic partners’ expertise to develop products that solve industry pain points and enable new data-driven business models and revenue sources. This industry-partnership approach to building software ensures that applications are relevant and provide quantifiable value to end customers.

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