Uptake trains

Director, Digital Marketing & Media

Chicago

Welcome to Uptake

Uptake is a Chicago-based predictive analytics SaaS platform provider that empowers major industry leaders to optimize performance, reduce asset failures and enhance safety. At Uptake, we combine our strengths—machine learning, analytics, data visualization and software development—with the expertise of our industrial partners. The result is enormous savings in development time and resources for Uptake’s partners and a proven industrial grade software platform that delivers value to partners and their end customers.

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This isn’t your average job, and Uptake’s not your average company. Together as a team of PhDs, engineers, MDs, lawyers, technologists, data scientists, designers and operators, we’ve pooled our experience leading technology startups, big data software giants and Fortune 500 companies. We build and deliver. We also dare to dream. Together, we tackle the hardest problems at the core of industry and infrastructure. 

What are you waiting for, start your application today!

 

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Director, Digital Marketing & Media

Permanent | Chicago | Illinois | United States

The Director, Digital Marketing & Media is responsible for owning and developing a leading digital presence for Uptake, driving a strong online brand representing innovation and creating awareness in the market. The Director, Digital Marketing & Media will own our web properties, and use a data-driven strategic approach to continually optimize.  This role is responsible for driving the company’s digital strategies, and manage integrated digital programs, SEO, paid search (PPC), remarketing and digital advertising, as well as the digital technology stack. He/she is responsible for budget, programs, systems and processes to deliver highly optimized campaigns for demand generation, customer success and awareness. This role will partner with teams across Marketing and the company to deliver winning go-to-market strategies and execution for all products and solutions.

Responsibilities:

·       Build and manage a growing team in the planning and delivery of web and associated digital initiatives to support GTM plans for Uptake products, including oversight of email marketing/customer journey

·       Build an amazing customer experience and best-in-class capabilities for driving new prospects through content, personalization and segmentation, and converting them to marketing qualified leads

·       Lead company's digital marketing strategy to support online and offline sales growth and prospect engagement through digital marketing channels including SEO/PPC, display advertising and remarketing

·       Lead the approach for data collection, reporting and analysis for digital marketing activities

·       Ensure the web information architecture, navigation, and customer journeys are clear, compelling and consistent for desktop and mobile

·       Partner with demand generation and e]teams to drive online purchases and optimize the e-commerce experience

·       Lead the digital marketing team comprised of approximately 15 people, consisting of front-end developers, quality assurance, SEO, PPC, analytics, and project management

·       Oversee digital marketing budgets to ensure timely, cost-effective, high-quality program execution

·       Own and report on metrics and drive analytics for managing and benchmarking against the business objective, with Marketing Ops team.

·       Manage relationships with external web development agencies

 

Qualifications:

·       10+ of Search (SEM) experience including solid basics in SEO

·       Fundamental understanding of testing processes and approaches

·       Ability to leverage search strategies within the total communication plan

·       Demonstrated critical thinking and problem solving abilities

·       Strong interpersonal and teamwork abilities

·       Collaborative approach/attitude

·       Excellent written and verbal communication skills

·       Ability to prioritize and organize issues/projects for self

·       Strong command of search engine research and reporting resources

·       Strong quantitative skills, including analytical abilities, statistics & math proficiency

·       Strong understanding of online media optimization techniques including CPA, CPC, CPL & revenue share models

 

About Uptake

Talent

To address social or societal problems, we apply our genius in data science and engineering for the good of all.

Technology

Using predictive analytics and machine learning engineered for our clients, we make tools for trackable social change.

Change

We solve problems with real, effective data solutions that lead to more vibrant local, national and global communities.

Uptake is a Chicago-based predictive analytics SaaS platform provider that empowers major industry leaders to optimize performance, reduce asset failures and enhance safety. At Uptake, we combine our strengths—machine learning, analytics, data visualization and software development—with the expertise of our industrial partners. The result is enormous savings in development time and resources for Uptake’s partners and a proven industrial grade software platform that delivers value to partners and their end customers.

This isn’t your average job, and Uptake’s not your average company. Together as a team of PhDs, engineers, MDs, lawyers, technologists, data scientists, designers and operators, we’ve pooled our experience leading technology startups, big data software giants and Fortune 500 companies. We build and deliver. We also dare to dream. Together, we tackle the hardest problems at the core of industry and infrastructure.

Working with Uptake is different than working with a traditional software company. Uptake leverages its strategic partners’ expertise to develop products that solve industry pain points and enable new data-driven business models and revenue sources. This industry-partnership approach to building software ensures that applications are relevant and provide quantifiable value to end customers.

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